Consumentenbond
Making reliable digital comparisons easy, from mortgage to air fryer
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In brief
400k
members
2.000
tested products per year
25+
test
Our process
We started by mapping the existing customer journey and how metadata was added to Ledendeals. From both perspectives, we looked for missing information, unnecessary complexity and points where users got stuck. We turned these insights into new flows and prototypes, and ultimately designed both the customer experience and an internal management tool.
For members
The existing design gave members too little information about conditions and discount codes. We explored how deals should appear in the product comparison tool and on product pages. We introduced a dedicated ‘Ledendeal’ tab and a modular text system with placeholders, keeping information accurate across hundreds of different deals.
For employees
For employees, we designed the Odin CMS. It provides an overview of sources for each partner and a detailed view where deals can be scheduled, published and taken offline by product, product group or range. We also helped define the XML product feed format partners use to submit their data.
Wrapping up
We tested Odin with internal employees using seven realistic scenarios. We also reviewed a proposed app concept and joined the internal Innovation Days, where we worked on concepts for the homepage, the ‘Actions & Claims’ page and a new membership page.
From insights to design
Digital standards and research insights formed the foundation for a new, intuitive comparison tool with clear filters, easy-to-scan results, transparent differences and logical next steps. We designed the new Ledendeals within the Consumentenbond design system, helping us stay consistent while keeping development moving quickly.
Innovation days
During the Innovation Days, we designed three concepts for the Consumentenbond:
- A redesigned homepage that quickly shows what the Consumentenbond does for consumers, putting real results front and centre, such as successful lawsuits against major tech companies.
- A mobile redesign of the ‘Actions & Claims’ page, making consumer rights and ongoing cases easier to understand.
- A new membership page that presents membership less as a subscription and more as supporting a shared mission, while still clearly answering the question: what’s in it for me?
Ready to make a complex journey feel simple?
We share our journey, the lessons we learn along the way and everything that keeps us cool.
